NASCAR’s “Racing and Sneakers” Campaign.
Popular Sneaker Artist, Seirato and NASCAR Driver Noah Gragson team up to design a custom sneaker. Fans of streetwear fashion and viewers can follow the process of two talents demonstrating their craft, and give exposure to Gragson, expanding NASCAR’s fanbase.

Content
Video Graphics / GFX.
VIEW LIVE VIDEO + EDITORIAL

Art Director Vivian Chin
Designer Vivian Chin

Talent Noah Gragson
Talent Sierato
Producer Mia Jamilano